Creating Mission, Vision & Value Statement:

Updated: Mar 4, 2020

The mission statement is very key because it gives you the clarity as to where do you see your company going and how and what it will take to get there. When it comes to your vision, this is the end result to the mission at hand. Other words it's like Your Dreams (Vision) need Goals (Mission) in order to reach them.

How Do We Form A Great MV & V

By keeping it short and concise. Sum up the company's mission in just a few sentences.Don't write an essay. ...Do think long-term. ...Don't make it limited to the understanding of what you need your market to know about you by crafting the best statement in your absence.

to bring inspiration and innovation to every athlete in the world.” - Mission

This is why it is very important that while we listen to the things people say we pay close attention to the things we see them do. Always understand that loyalty can not be taught; you're either it or you are not. Take note that people are listing and watching you also.

Mission, Vision and Values:

Mission/Purpose - A statement of why the organization exists, at the most meaningful level. It is inspirational, in that it can never be fully achieved. In this way, the purpose states why the organization does the work it does, but does not define how that work is to be done.

Vision -  A clear, specific, compelling picture of what the organization will look like at a specific time in the future (one, two, or five years), including those few key metrics that define success. It defines key results achieved and yet to be accomplished, the expected impact to the clients, and it describes specific behaviors that the organization must display to be successful. A clear vision delimits potential strategies; it helps define what’s within or outside of the organization’s bounds.

Values - The boundaries within which the organization will operate in pursuit of its vision. It is critical to distinguish between core values (those on which the organization will never compromise and is willing to pay a price to uphold) and aspirational values (those that the organization espouses, but has yet to live up to in day-to-day operations). To be meaningful, values must be described in clear behavioral terms.

to remain the most authentic, connected, and distinctive brand.” Vision

Nike Values



Every athlete in the world




The end result will never surface if the proper steps haven't taken place as a Mission, Vision And Values~ CMCC1080- THRETT BROWN

20 views0 comments

Recent Posts

See All